Experienced Leaders Driving Global Innovation
Euronet's leadership team brings together decades of combined experience across energy storage, power electronics, manufacturing, and international distribution. Structured around global strategy, regional market execution, and functional expertise, our leadership is organised to support a distributor network of 3,000+ partners across 60+ countries — while maintaining the quality, consistency, and technical standards behind every product we ship.
Executive Leadership
Global strategy, manufacturing oversight, and long-term direction
Office of the CEO
Sets Euronet's overall strategic direction across energy storage, power electronics, and smart infrastructure, and represents the company in major distributor and partnership relationships across its 60+ country footprint. Responsible for long-term investment in manufacturing capacity and product range, guiding the company's growth from its Dubai headquarters into new regional markets over more than two decades of operation.
Managing Director
Oversees day-to-day operations across manufacturing, quality assurance, and supply chain, ensuring consistency across Euronet's 250+ product categories and SKUs. Works closely with regional leadership to align production planning with distributor demand across the Middle East, Africa, and Central/South Asia, and holds direct oversight of the company's ISO 9001:2015 quality management system.
Regional Leadership
Market execution and distributor development across our operating regions
UAE (Headquarters)
Leads Euronet's home market and coordinates the group's central engineering, product, and distributor-support functions from Dubai. Responsible for the UAE distributor network directly, while also supporting cross-regional logistics and after-sales operations that serve partners throughout the Gulf.
Kingdom of Saudi Arabia
Directs Euronet's operations and distributor relationships across the Kingdom, one of the company's largest markets for solar energy storage and power infrastructure products. Focuses on aligning product certification and technical support with the specific regulatory and climate requirements of the Saudi market.
West Africa
Leads distributor development and market execution across West Africa, where demand for off-grid solar storage and telecom backup power continues to grow alongside expanding infrastructure investment. Coordinates logistics and technical support to meet the region's off-grid and semi-urban power reliability needs.
East Africa
Oversees Euronet's distributor network and regional operations across East Africa, supporting agricultural, telecom, and residential solar backup applications where deep-cycle battery reliability is critical. Works to align product specification with the region's climate conditions and grid-instability challenges.
Southern Africa
Manages distributor partnerships and market growth across Southern Africa, a region with strong demand for both residential solar backup and industrial/commercial energy storage. Focuses on scaling distributor support and after-sales service as the region's renewable energy adoption accelerates.
Functional Leadership
The specialist functions behind every product we ship
Finance
Manages financial planning, reporting, and controls across Euronet's international operations, supporting investment decisions in manufacturing capacity and new product lines. Oversees the financial relationships underpinning the company's distributor network across 60+ countries.
Engineering & Product Development
Leads the design and technical development of Euronet's product range, from gel and lithium battery chemistries to energy storage systems and smart monitoring platforms. Responsible for the innovation pipeline that has expanded the company's catalogue to 250+ product categories and SKUs.
Sales & Distribution
Manages the 3,000+ distributor network and after-sales support structure that underpins Euronet's presence in 60+ countries. Oversees the sales support and technical consultation services distributors and end customers rely on when specifying products for their region and application.
Marketing
Produces and manages Euronet's brand and product marketing assets — from technical catalogues and datasheets to campaign creative — and circulates them across the company's distributor and client network in 60+ countries. Works closely with Sales & Distribution and Engineering & Product Development to ensure every new product launch is backed by accurate, up-to-date technical and marketing material as it reaches partners globally.
Quality Assurance & Certifications
Owns the certification and compliance standards behind every Euronet product — including CE, IEC and ISO 9001:2015 conformity — and manages the testing and quality processes that support them. Ensures consistency across manufacturing sites and product lines as the catalogue continues to expand.
Supply Chain & Logistics
Coordinates the movement of products, materials, and marketing assets between manufacturing, warehousing, and the global distributor network. Manages the logistics infrastructure supporting delivery across 60+ countries, from bulk shipments to individual distributor orders.
Customer & Technical Support
Leads the 24/7 sales and after-sales support function, providing technical consultation, product comparison guidance, and complaint and feedback handling for distributors and end customers. Works to ensure every partner — from a first-time distributor to a long-standing regional account — has direct access to product and system-design expertise.
Partnerships
Develops and manages Euronet's strategic partnerships, from distributor onboarding to broader industry and technology collaborations. Works alongside Sales & Distribution to structure partnership agreements that support long-term, mutually beneficial growth across the network.
People & Talent
Oversees recruitment, employee development, and workplace culture across Euronet's international operations, supporting the teams behind manufacturing, engineering, and regional distribution. Manages the hiring pipeline as the company continues to grow its footprint across 60+ countries.
Our Leadership Philosophy
The principles that guide our decision-making and strategic direction
Customer-Centric Innovation
We listen to our customers and partners, using their feedback to drive product development and service improvements. Every decision starts with understanding customer needs.
Empowered Teams
We believe in decentralized decision-making and empowering teams closest to the customer. Our regional leaders have the autonomy to adapt solutions for local markets.
Long-Term Thinking
We invest in sustainable growth, R&D, and partnerships that create lasting value. Short-term gains never compromise our long-term vision for a sustainable energy future.
Continuous Learning
We foster a culture of curiosity and continuous improvement. Our leadership team regularly engages with emerging technologies, market trends, and industry best practices.